After many years of skateboarding, making music, painting and creating mixed media art, our founder, longtime professional skateboarder, John Elwyn Reeves, also known as JTMR had a dream… And in that dream his art heroes were skateboarding! So he thought…

Jean-Michel Basquiat skates… Andy Warhol skates…  Jackson Pollock skates…

Artists Ride Skateboards Skateboarding is Art. 

ArssiA was born! 

Through his love of skateboarding and the realization that he was surrounded by really creative, artistic people, he realized that skateboarding itself is an art form and everyone who explores the depths of riding a skateboard is an artist. 

With his love of words and acronyms, he woke up with the name of his company…

And he declared, “A R S S I A = ARTISTS RIDE SKATEBOARDS SKATEBOARDING IS ART.”